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Gavin Fernie-Jones
Founder and President, Re-Action & One Tree at a Time
Co-owner of The Boot Lab, a ski boot-fitting shop in Meribel, Gavin began sending back un-recyclable packaging to his suppliers and questioning the un-sustainability of the current retail model.
He founded One Tree at a Time as a way of educating and serving the community, reducing waste and keeping ski clothing out of landfill and on the mountain.
Re-Action is designed to scale up the concept of One Tree so more communities can benefit and more waste can be eliminated.
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Heather Davies
Re-Action secretary and communications lead
Heather has worked in the outdoor industry for over 12 years and in marketing/communications since the beginning of her career. With a strong desire to use her communications knowledge and experience to elevate people and planet- focused organisations, she recently completed the CISL Business Sustainability Management.
She organises the team as Re-Action’s Secretary and is tasked with promoting and communicating Re-Action’s work.
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Catherine Weetman
Circular economy coach, consultant & author
Catherine is a published author (A Circular Economy Handbook for Business and Supply Chains). She is also a speaker, university lecturer and facilitator. Catherine has a vision for results and the ability to tackle tough problems. She has a knack for simplifying complex issues with well- structured solutions, based on sound research and analysis.
Catherine is using her extensive knowledge and experience in an advisory capacity for Re-Action.
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Gaia Dakalo
Craftivism & Community lead
Gaia is an Italian with a flair for language, creativity and crafting. She holds a masters in English literature, speaks 5 languages and what she doesn’t know about alpacas isn’t worth knowing (just ask her!).
Gaia discovered her creative powers when she couldn’t find clothes to fit over her daughter’s cloth nappies. Starting with sewing, she has since turned her hand to basket-weaving, repairing, knitting, embroidery and more. She has a passion for sustainability and an energy and zest for getting things done which is what makes her such a valuable member of our team.
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Clare Truphet
Community training manager
As Alpine Operations and HR manager for Fish & Pips, Clare has extensive experience running operations and teams in the hospitality sector. She has led on sustainability, working closely with One Tree at a Time on strategies to reduce waste and make energy efficiencies. She is the lead on Re-Action’s training platform
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Courtney Flannagan
Re-Action graphic designer
A first class honours graduate in graphic design and a self-confessed outdoor enthusiast. Her focus is primarily on branding and identity, for both print and digital media. She incorporates her passion for illustration to add creativity to bespoke designs and is responsible for the branding of both One Tree at a Time and Re- Action
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Andy Davies
Low carbon website creator
Andy is a keen snowboarder who has turned his passion for sustainability and web design into his day job. His mission to ‘green the internet, one site at a time’ is gathering pace and interest. Every site he produces breaks his PB for the lowest carbon site yet. Andy is charged with producing Re-Action’s website for maximum impact with the smallest carbon footprint.
