Re-Action Collective sustainable outdoor network launches 10,000 repairs challenge.

The Re-Action Collective, a global network of sports retailers, outdoor not-for-profits and community organisations has launched a challenge to repair 10,000 items of outdoor equipment across a year.

The Re-Action Collective’s mission is to progress sustainability in the outdoor industry through creating closed loop circular business models that support community impact. The member based not-for-profit brings together leading entrepreneurs, circular business pioneers and community climate champions to engage on scaling up circular models of repair, re-purpose, rental and reuse in outdoor sports.

Through re-purposing, renting and repairing equipment and clothing, the Re-Action Collective is making snow sports, cycling, climbing, surfing, and sailing more sustainable, affordable and accessible. Re-Action Collective member organisations mobilise through combined action on circularity and climate education tools designed to promote the sharing of sustainable solutions across different outdoor sports and regions. Transparency in impact reporting is achieved through members being graded on an annual basis on their circularity, community commitments and contributions to conservation and social projects.

The Re-Action Collective outdoor sports network has a global impact across a range of sports and includes:

  • Bluebird exchange – An Edinburgh based organisation reclaiming, repairing and redistributing outdoor gear
  • Cirkel Supply Co – Specialise in apparel rental to offer skiers & snowboarders a circular way to reduce the impact of their sports by renting premium outerwear in Switzerland.
  • Ecoski – An online retailer of ski and snowboard clothing that has mainstreamed the business model of rental, repair and reuse of outdoor winter sports gear
  • KitUp – A peer to peer outdoor kit lending platform
  • Little reCreations – Salvaging Reusable Materials, Reducing Landfill, Upcycling Vibrant Decorations & Educating the World in the Magic of the Circular Economy
  • Montagne Verte – an organisation developing solutions for the region of Morzine, France to reduce its environmental impact through circular outdoor approaches including reuse, repair and upcycling
  • One Tree at a Time – A sustainable non for profit in the French Alps scaling up circular approaches through a repurposed outdoor gear hub, repair workshops, business training and ski school network repair programs
  • Outside – A family-run climbing business selling outdoor equipment and clothing in Hathersage, UK for over 30 years.
  • Preloved Sports – Giving your sports clothing, accessories, shoes and technology a new home, raising money for charity and reducing the impact on the environment.
  • Ran by Nature – Creating adaptable kit for all athletes. From custom length leggings, to elasticated drawstring waistbands, they take all bodies into consideration. They’re season-less, inclusive and sustainable as standard.
  • Rerun – A Belgian a community interest company prolonging the life of running clothes and equipment
  • Sheffield Clothing Repair – An outdoor clothing repair specialist based in Sheffield, UK
  • Snowdonia Gear Repair – Delivering the highest quality repair service, maximising gears lifespan and minimising footprint.
  • Tentshare – A peer to peer tent rental service
  • Thelittleloop – A closed loop clothing rental service for active kids
  • Wastebusters – A New Zealand based social enterprise focussing on zero waste and piloting outdoor snowsports instructor uniform repurposing through Re-Action
  • Whitestorm – A French ski rental business piloting in resort clothing rental with One Tree at a Time
  • – An online peer to peer retailer that buys and sells pre-loved winter-sports clothing in the UK

Gavin Fernie-Jones, founder of the Re-Action Collective explained: “The Re-Action Collective is transforming the outdoor industry by redesigning waste into sustainable gear. We are progressing citizen centric circularity and climate action across businesses and communities. Through our combined momentum, training tools and repair programmes across snowsports, surfing, running, cycling, climbing and beyond, the collective is globally scaling up locally led social and environmental sustainability”.