Gavin Fernie-Jones, co-founder of Re-Action

Member Organisations

Re-Action member organisations are businesses, not-for-profits and clubs in the outdoor industry. They work with their communities to introduce circular models to reduce waste and carbon emissions and to save resources. Find out more about our members and the great work they are doing.

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One Tree at a Time | Montagne Verte | EcoSki | ReRunBluebird Exchange | Outside.co.uk | The Little Loop | WhoSki.com | Sheffield Clothing Repair | KitUp | WhiteStorm | Tentshare | Earth RunsCirkel Supply Co | Preloved Sports | Wastebusters | Snowdonia Gear Repair | Little ReCreations | Kitsquad | VickyBikes | TYF | Greener Miles Running | Kidd3r | CHXChallenge | MouseSails | ReWorn | Dirtbags Climbing | Cric-kit x textile.regen | Rebel Patch | Iron Keld Repair | Leylines | Reclaim Tentware | Switchback Repair | Retribe Clothing | Kore Outdoors | Tree Not Tees


Our Collective



One Tree at a Time

onetreeatatime.fr

One Tree at a Time is the founding member of Re-Action. Based in the French Alps, One Tree has been rescuing ski clothing and equipment from local businesses and individuals and reviving it ready for resale in their community hub and shop.

  • They began by holding ‘Fix it’ events to encourage their community to mend their existing kit rather than buy new. These events generated a lot of interest as well as keeping loads of items of ski clothing out of landfill.

  • The One Tree team has embraced “craftivism” (using crafts for action). They also invented the “crafternoon”, a weekly get-together to repair, sew, knit and be creative.

  • Their funds are used to run educational community workshops and to plant trees that encourage agricultural biodiversity in Africa.



Montagne Verte

montagnevertemorzine.com

Montagne Verte was founded in the resort town of Morzine, France, to develop solutions to help the mountains, people and biodiversity thrive. They exist to inform, inspire, encourage and integrate with their community and to educate and support businesses to become more sustainable.

  • They run a shop space where they sell pre-loved clothing to keep as much kit in circulation as possible.

  • Campaigning is a big part of what they do. Their latest campaigns have been centred on encouraging low carbon travel to, from and in resort.

  • The team have pooled their knowledge and resources to provide advice for businesses taking their pact to reduce waste.



EcoSki

ecoski.co.uk

EcoSki is an online retailer of ski and snowboard clothing. It exists to challenge the linear make-take-dispose model of ski wear production and ownership. Their goal is to help skiers make better choices, limit unnecessary purchases (and waste) and keep this hard-wearing kit in circulation for longer.

  • They help skiers repair their existing kit, to help reduce waste and keep clothing on the mountain for longer.

  • Their rental model reduces the need for people to buy ski clothing that they only use for one week a year.

  • Ecoski has planted thousands of trees in Madagascar via Ski for Trees.



Bluebird Exchange

bluebirdexchange.co.uk

Stephen Cousins, couldn’t believe there wasn’t a market place for affordable second hand outdoor gear. He therefore set out on a one man mission to create one. On his journey he was shocked to learn about the amount of clothing that is sent to landfill. Driven by a belief that the outdoors should be more environmentally friendly, affordable and inclusive he set up Bluebird Exchange.

  • Bluebird Exchange recovers clothing and equipment through donations and repair and list items for sale on their website.

  • They run workshops to educate people within the outdoor sector how to implement circular models for a more sustainable future.

  • Stephen works with charities to get school uniform and outdoor clothing to people who can’t afford to buy it themselves.



Outside.co.uk

outside.co.uk

Outside.co.uk is an outdoor shop located in Hathersage in the Peak District in the UK. Driven by a passion for the outdoors, they are starting to introduce more sustainable practices to help protect, and encourage others to protect their local environment.

  • Outside have introduced a donation bin and a second hand rail in their shop. They also offer a repair service in conjunction with Sheffield Clothing Repair, to help keep good kit in circulation.

  • They have installed solar panels to generate electricity to run their shop.

  • They are involved in a local project to restore peatlands. Peatlands provide an essential carbon store, are a habitat for wildlife, and have an important role in water management.



The Little Loop

thelittleloop.com

The Little Loop is a shared wardrobe for children. It is a way for parents to rent children’s clothing and when the season changes or they grow out of it, they can simply swap them.

  • The Little Loop model keeps clothing in use for a year longer than it would be used otherwise.

  • They have reduced the environmental impact of children’s clothes by a whopping 80% (80% less CO2 emission and 80% less water). Now that is something to be proud of.

  • They use zero waste packaging and not one item of clothing goes to landfill. At the end of their life, some clothes are used to make patches to repair other items and the rest is recycled by their partners at the Salvation Army.



WhoSki.com

whoski.com

WhoSki.com is a peer to peer website for selling pre-loved ski gear. goal is to promote sustainability in the winter sports sector, keep textiles out of landfill and help make it easier for people buy affordable ski and snowboard clothing.

  • WhoSki’s peer to peer platform allows people to list kit they no longer use and helps others buy pre-loved rather than brand new.

  • WhoSki help people #skigreen with their directory of sustainable businesses, resorts and resources within the winter sports industry. Easy to access on their website, it helps everyone make climate-friendly decisions about their ski/snowboard activities.

  • WhoSki donate 25% of its commission on every sale to teenage mental health charity stem4.



Sheffield Clothing Repair

sheffieldclothingrepair.com

Becky at Sheffield Clothing Repair gives old or damaged clothes a new lease of life. She specialises in repairing outdoor clothing on a (very eco-friendly) manual Singer sewing machine.

  • Nothing goes to waste. Becky uses as much reclaimed material as possible to make her repairs. She also contacts brands directly for matching materials and spares.

  • She is working with Outside.co.uk, providing a valuable repair service to their shop customers.

  • They use zero waste packaging and not one item of clothing goes to landfill. At the end of their life, some clothes are used to make patches to repair other items and the rest is recycled by their partners at the Salvation Army.



KitUp is the AirBnB for outdoor equipment. It allows us all to get outdoors more often, in a cheaper and more sustainable way.

 

  • Their circular model ensures that our kit gets the use that it was made for, rather than gathering dust in the garage.

  • They educate their community with newsletters on key environmental updates, how to be environmentally conscious when outdoors, and about the latest sustainable clothing and equipment.

  • KitUp is going through the B-Corp Impact Assessment as well as joining 1% For the Planet.



White Storm

whitestorm.fr

White Storm specialises in ski rental in Meribel and Courchevel. A passionate independent alpine business peopled by real ski and snowboard enthusiasts with a professional service, a great range of skis & snowboards & a mobile fitting service.

  • White Storm have teamed up with One Tree at a Time to reduce their environmental impact by recycling, reducing energy & fuel consumption, switching to eco-wax and more.

  • They support the Snow Camp charity that works with disadvantaged inner city youths to encourage a love of snow sports and the outdoors.

  • Their partnership with One Tree lead them to trial a rental rail of repurposed ski jackets and pants (that may otherwise have ended up in landfill). The service was a huge success and they have plans to expand it next season.



Tentshare

tentshare.co.uk

Tentshare’s mission is to contribute to a more sustainable way of living without compromise. Tentshare is committed to creating a sharing, caring, camping community.

  • Campers can make money by renting their tent to others in their local community. If you don’t own a tent, you can save money by renting a tent from someone in your local community. The Tentshare community is helping to reduce consumption and waste whilst also contributing to the local and circular economy.

  • Tentshare is collaborating with Camplight to reduce tent waste at festivals. Did you know that renting a tent and taking the train reduces your festival carbon emissions by up to 75%?
  • Tentshare encourages people outside to reconnect with nature and the magnificent earth we live on by promoting camping.



Earth Runs

earthruns.com

Earth Runs inspire people to get active and rewards them by planting trees and protecting wild areas, showing them the positive impact their activity has on our natural world. Earth Runs works with organisations, event organisers and schools to promote an active lifestyle that gives back to the planet.

  • Knowing that people still like to have a tangible award for completing a challenge, Earth Runs has developed the first ever biodegradable seeded medal. Handmade from recycled paper by Social Enterprises and micro-businesses to minimise industrial waste.
  • Every runner, walker or roller that takes part in an Earth Runs challenge receives an Impact Report to see what a difference they have made to the planet, the wildlife and the people who plant the trees.
  • To date, they have planted over 60,000 trees, inspired 30,000 miles of activities and saved 10,000 cheap medals from going to landfill.


Cirkel Supply Co.

cirkelsupply.com

Cirkel Supply Co specialise in apparel rental to offer skiers & snowboarders a circular way to reduce the impact of their sports by renting premium outerwear in Switzerland. Renters book their gear through Cirkel’s online platform and receive their rental package at their destination.

  • Working with responsible brands, they enable occasional adventurers to access quality gear while reducing overconsumption. Cirkel’s model leverages repair and resale to keep kit in use for longer and extend its lifespan when it is no longer fit for rental.

  • A business model life cycle assessment estimates Cirkel emits 76% less CO2 than equivalent linear sales. They are committed to reducing rental’s impact through consumer research, measurement and mitigation.
  • Cirkel Supply Co. is on a mission to make outdoor adventures more sustainable and accessible to everyone: buy less, use more, go explore!



Preloved Sports

PrelovedSports.org.uk
Preloved Sports aim to give your sports clothing, accessories, shoes and technology a new home, raising money for charity and reducing the impact on the environment.

 

  • Preloved Sports rely on the generosity of others who donate their running, cycling or fitness clothing/footwear which they then resell on their website, donating all profits to charity.

  • They aim to educate consumers to shop responsibly and where necessary, repair to prolong the life of their items, reducing the impact on the local environment and saving the consumer money.

  • Preloved Sports has donated boxes of clothing and footwear to charities who help individuals in need and we’re currently working on incentives to help provide items to those who are struggling with the cost-of-living crisis.



Wastebusters

Wastebusters.co.nz

Wastebusters is a community enterprise leading the way to zero waste. They are known throughout Aotearoa New Zealand for their zero waste leadership and their reuse shop in Wānaka.

 

    • They reduce, reuse and recycle to champion behaviour change.

    • Wastebusters partnered with a major tourism player in NZ who had recently undergone a rebrand initiative. The collaboration aimed to address the surplus of uniforms due to the rebranding. A year later, this pilot project has led to the rebranding of 200 garments which are now for sale at multiple outlets in NZ.



Snowdonia Gear Repair

SnowdoniaGearRepair.co.uk

Snowdonia Gear Repair specialise in repairs and alterations for outdoor clothing and equipment. From sewn patches to tent zippers, their goal is to get you back outside in the gear you love.

  • Their mission is to deliver the highest quality repair service, maximising your gears lifespan and leaving the smallest footprint we can on the planet.

  • Founder Rosanna runs regular pop up repair events. Recently she ran a repair day at the Women in Mountain Training Conference. These events encourage repair and skills sharing.
  • Rosanna realised that her background in engineering paired with her love of sewing provided the perfect ingredients for a repair shop. After a few conversations with family and friends, the demand for the service became clearly obvious. Fast forward a year later, and Snowdonia Gear Repair was formed.



Little ReCreations

LittleReCreations.co.uk

Little ReCreations are committed to salvaging reusable materials, reducing landfill, up-cycling vibrant decorations & educating the world in the magic of the circular economy.

  • Creating large and eye-catching decor which can be hired out for all kinds of events & celebrations. All of the decorations are handmade and either created from salvaged festival waste, donated items on route to landfill or repurposed from other items rescued from their travels.

  • Little ReCreations run up-cycled waste workshops for festivals and corporate team building days.
  • 20% of Little ReCreations profits made go to charity. They’re also involved in all kinds of fantastic collaborations and community ventures.



Kitsquad

Kitsquad.co.uk

Kitsquad provides a platform where the members of the our outdoor community can donate no longer needed gear. It’s then passed onto low income individuals and families, helping to get them outdoors.

  • Kitsquad’s scheme is dependent on the generosity of the outdoor community and their recognition that they are able to responsibly pass on some of their outdoor gear, keeping this clothing and equipment used within the environment it was designed for.

  • Kitsquad has supplied many low income beneficiaries with outdoor gear. Low income should never be a barrier for someone getting outdoors and gaining from the physical and mental health benefits associated with nature.

  • By recycling, reusing and renewing outdoor adventure gear, Kitsquad provide a tailored avenue where this equipment can donated. This increases the chances that it will be used within the environment it was designed for and reduces the risk of it being lost within the general recycling network.



Vicky Bikes

vickybikes.co.uk

Vicky Bikes teaches Mindful Mechanics helping individuals overcome fears surrounding fixing their bikes and the impact it has on their riding: whether it’s long-distance adventures, commuting or popping out with family and friends.

  • Mindful Mechanics lays the foundations of bicycle repair in judgement-free sessions where cyclists are encouraged to address their fears and negative thought patterns around mechanics before learning to work patiently and methodically. The final layer of solid mechanic principles from handling tools to understanding exploded view drawings brings a confidence to mend and repair that reaches beyond bikes and punctures.
  • With a mix of 1:1 lessons and group courses, festival-based sessions and a free YouTube Channel Vicky spreads her teaching across a wide audience. A regular technical writer in MBUK Magazine, Vicky is part of the growing movement raising the profile of women and non-binary mechanics in the industry.

  • Vicky is passionate about inclusive cycling as well as her first love MTB. She works with her disabled daughter to raise the visibility of people with learning and physical disabilities in the outdoors. Vicky developed her love of fixing things and problem-solving growing up around boats, bikes and model aeroplanes with her extended family.



TYF

tyf.com

TYF inspire generations with low-carbon, eco-friendly outfitted adventures whilst learning in the wild and beautiful St. Davids peninsular. Participants on TYF’s Education and Corporate programmes learn how to work together on saltwater and coastal adventures and grow the skills to make a difference in their schools, communities and lives. We use programmes in nature and the classroom to help young people and business professionals grow an unshakeable confidence in their ability to change the world for the better.

  • Their Planetary Repair center opened it’s doors in 2021, since then they’ve been organizing workshops, fixing and mending outdoor gear and started creating their own products made from materials destined for landfill.
  • They were the first certified B-Corp in Wales back in 2015. They are certified by the non-profit B lab to meet rigorous standards of social and environmental performance, accountability and transparency.
  • TYF are on a mission to help people fall in love with nature and grow an unshakable confidence in their ability to make a positive difference. Their vision is giving people from all backgrounds what it takes to transform our response to the climate and nature emergency.


Greener Miles Running

greenermilesrunning.co.uk

Greener Miles running is an environmentally friendly trail running event company based in the North East of England. We are bringing some of the best racing formats from other adventure sports to the running community, and in some of the most beautiful and dramatic places in the UK, ranging from 10k head torch races in local woodland all the way up to ultra-marathon distance events on the fells and mountains of the North Pennines Area of Outstanding Natural Beauty

  • We collect pre-loved running kit from our runners and pass it on to those who can arrange for its re-use.

  • We minimise the impact of our races: we don’t give t-shirts nor use single-use plastics.

  • Our runners are offered the chance to plant trees, and we also plant them on their behalf by our partnership with Earth Runs who supply our wildflower seed medals.



Kidd3r

Kidd3r.com

The Kidd3r vision is to provide equality of access to sports and hobbies for children by connecting families to enable them to buy, sell, swap or donate children’s equipment at affordable prices across its easy to use online platform.

  • Kidd3r is on a mission to revolutionise our relationship with childrens’ pre-loved sports and hobby kit. Saving one item of kit from landfill at a time. Buy, Sell, Swap or Donate pre-loved children’s sports, hobby, music and tech kit on Kidd3r.com.

  • Kidd3r wants to empower children and give them the chance to experience the joy of sports and hobbies. It’s a matter of making kit available at an affordable price so all children can participate and gain the many physical and mental benefits. The kidd3r community exists to increase equality of access.

  • Kidd3r believe that “saving” money and “raising money” go hand in hand. Which is why they work with organisations to spread the pre-love and give back. Kidd3r believe igniting childrens’ passions helps them build self-confidence, learn new skills and supports their physical and mental health.



CHX Challenge

CHXChallenge.com

CHX Challenge is based in the Chamonix Valley where its team delivers charity challenge events in the mountains. CHX exists to help people access the wonderful Alpine environments we love while raising money for great charitable causes. CHX is aware that taking people to these special places comes at a cost to our environment and is working as part of the Re-Action Collective to minimise this impact and to promote a better understanding of the effects of climate change in the Alps.

  • CHX provides participants with hire kit from Re-Action Collective founder One Tree at a Time, encouraging a circular model of re-use, repair, repurpose and recycle. The small hire fee in place on its events for this equipment goes back into funding environmental projects.

  • CHX delivers challenge events in the Alps in an effort to facilitate as much fundraising as possible for charitable causes while promoting physical health and a love of enjoying time spent in nature in a responsible and sustainable way.

  • CHX is partnered with Re-Action Collective member Earth Runs to encourage participants on its events to turn their miles into trees. Each participant is provided with the sign-up link to the 1% Club so that all those days training in the mountains results in more trees being planted in the natural spaces we all love.



Mouse Sails

Mousesails.co.uk

Floss is the creative force and at the helm of Mouse Sails based on the Isle on Anglesey. Mouse sails used to make sails for windsurfers, then later progressed into cruising and racing yacht sails. Now the focus is on up-cycling sails and canvas giving them a new lease of life.

  • Mouse Sails up-cycles and repairs sails giving them a new life and saving acres of cloth from landfill.

     

  • All the products are created from sails that have been donated. They are mainly repurposed as bags and accessories but Floss also makes bespoke items.

     

  • Our workshop is run sustainably with solar power and biomass heating. All packaging where possible is plastic free.



ReWorn

ReWorn.org.uk

Do you love the outdoors and want to make a positive impact in the world? Look no further than ReWorn! As the first online charity shop dedicated to outdoor gear, we’re on a mission to make sustainable outdoor recreation accessible to all while supporting vulnerable young people in the process.

  • 100% of our profits are donated back to our parent charity, the Youth Adventure Trust(registered charity number 1019493), helping young people build resilience, develop confidence, and learn skills to face life’s challenges.
  • By shopping with us, you’ll not only get high-quality gear for your next adventure, but you’ll also be making a difference in someone else’s life.
  • Join us in supporting our mission to empower the next generation of adventurers and make the outdoors more accessible and sustainable for all.


Dirtbags Climbing

DirtbagsClimbing.co.uk

Dirtbags collect and upcycle retired and end of life outdoor textiles. They transform old tents, rope and more into sports bags of varying shapes and sizes.

  • Dirtbags is a small team in a workshop in Cumbria. With a handful of sewing machines, they clean and unpick garments in order to use their patterns to stitch something new.

  • We aim to keep as many plastic based textiles created by the outdoor recreation industry out of landfill.



Extent Project

ExtentProject.com

Extent Project was created by the designer Sarita at the end of 2019 after following her needs of creating something with all the waste left behind at the end of big music festivals. Extent grew during the years and started a virtuous collaboration with talented seamstresses, artisans and visual artists.

  • From festival trash to festival merch. We collect abandoned tents at festivals and we create up-cycled merch to sell at the next festival edition, achieving a circular upcycling process. We only use broken tents that can no longer be used as such. If we find non-broken tents we give them to charity programs.
  • We are based in Budapest and that’s where our products come to life. We collaborate mostly with festivals in Germany and we have strong connections in Italy. Our online community is constantly growing with no borders, mainly in Europe.
  • Our mission is to transform waste into resources in order to raise awareness on festival sustainability and to reduce festival environmental impact. Our belief is that creating beautiful and useful objects from the “so-called” trash is a great way to make people reflect on the deep meaning of what is considered as a waste in today’s consumerist society.


Cric-kit x textile.regen

Cric-kit x textile.regen.insta

We are a collaboration between LBU fashion and LBU business who have been approached by Yorkshire Cricket Club to strip the kit from logos and rebrand them so they can be given another life. By doing this we aim to reduce the textile waste in the sport and give back to the community.

  • We are a group of university students who are all aiming for sustainability in sport. We are working in close contact with our tutors who specialise in textile waste.
  • We re-brand kits so that they can be reused. Making cricket a more accessible sport for people of all social economic backgrounds.
  • We do this because we believe that if we don’t start acting on this issue now. Then when?


Rebel Patch

rebelpatch.com

Rebel Patch creates limited edition art patches to repair, upcycle and customise your clothes. We collaborate with artists to bring their work into the streets, while at the same time, combating consumerism and throw away culture by extending the life of clothes.

  • We collaborate with artists to create a collection of patches that amplifies their work whilst also looking good on clothing. The patches then get digitally printed onto organic cotton and manufactured by a wonderful team in Bristol, UK.

  • Rebel Patch is an online community selling patches via an online shop but is also available in multiple retail stores across Bristol. We also host mending and upcycling workshops and sell in person on markets across the UK.

  • Our mission is to give people more tools and skills to take care of and engage with the clothing they already own. We want to create a movement of radical repairers and upcyclers and bring creative freedom and autonomy back to people’s wardrobes.



Iron Keld Repair & Design

ironkeld.com

A repair service, specialising in the repair of outdoor clothing and equipment e.g. backpacks, tents, wetsuits. I also repair casual clothing and provide modifications, custom makes and upcycle waste materials.

  • Customers can bring their items for repair to my workshop or send some photos and post them. I then provide a quote, repair the items and post them back or arrange a collection in person.

  • I aim to prevent outdoor clothing and equipment and useful fabrics going to landfill. Therefore I repair items to keep them useable for as long as possible, and re-use retired or waste materials to make new items.

  • Outdoor gear is valuable in terms of cost to the customer, the planet and the people who made it. I rally against fast fashion and consumerism to encourage people to cherish the gear they already own, repair it, care for it and keep it going as long as possible.



Leylines

Leylines.co.uk

Leylines is a community interest company working to get more people outdoors. Based in Edinburgh, Leylines is on a mission to set up an outdoor gear exchange and repair service within Scotland, map the club scene and raise funds for charities working to improve people’s mental health through the outdoors.

  • Aiming to reduce the need for the production of more gear, as well as making it more affordable, Leylines host pop-up stands at a range of outdoor events within Scotland offering repair services as well as the opportunity to buy and sell second-hand or deadstock gear and equipment.
  • Believing firmly that the outdoors should be accessible for all, 10% of every Leylines sale is donated to their charity partners who focus on using the outdoors to improve mental health.
  • Another angle of Leylines work focuses on helping you find people to get outdoors with mapping the UK’s outdoor clubs so that you can tap into what’s going on in your area. Running their own trail running club in Edinburgh, Leylines also host a weeknight running club and Community Saturday days out.


Reclaim Tentware

ReclaimTentwear.com

Reclaim Tentwear pioneers an eco-conscious solution to festival waste, repurposing discarded tents into vibrant garments for festival-goers and outdoor enthusiasts. Our current lineup includes reversible rain ponchos, tote bags, bucket hats, and shorts; each embodying the festival spirit.

  • We salvage abandoned tents from festivals, clean them, cut them to size and then turn them into funky, fresh, upcycled apparel.
  • Reclaim Tentwear is a circular economy fashion brand that rescues unwanted tents from landfills, transforming them into durable, stylish, festival-friendly, outdoor garments. Through innovative design and sustainable practices, we aim to clean the planet one garment at a time.
  • We can’t help but look at things that go to waste and think: “this could be used for something!” This is very prevalent at festivals, where we are all aware how many tents are abandoned after a large festival (est. 250,000 a year in the UK!) So, as camping and sustainability enthusiasts, we want to bring positive change by salvaging from festivals and upcycling into something new and useful.


Switchback Repair

SwitchbackRepair.com

Outdoor gear repair and beyond!

  • Repairing outdoor gear and garments to get folks back outside! Re-create to Recreate.
  • Sewing repairs on outdoor garments and gear including waterproof jackets and pants, tents, sleeping bags, backpacks, baselayers, and other softgoods.
  • Founder Kay loves the connection between creative arts and the outdoors. Repairing gear keeps her connected to both of these realms, especially the community that spans between.


Retribe Clothing

Retribe.co.uk

Retribe Clothing are an upcyling manufacturer based in Sheffield, we make new products from waste that would have gone to landfill.

  • We salvage from festivals and collect deadstock and material that is no longer fit for initial purpose, we then design new outdoor lifestyle products and make something new from the waste in our small factory in Sheffield.

  • Produce outdoor products from waste material.



KORE (Kootenay Outdoor Recreation Enterprise) is a collective of all the outdoor gear makers and designers in the Kootenay region of British Columbia, Canada. KORE is developing the Re-Hub, which will become the Kootenay Hub for Outdoor Gear Circularity for repair, repurposing, reusing and rethinking.

  • Launching in Summer 2025, KORE is introducing the KORE Outdoor Gear Mobile Repair Tour, which will travel to 18 locations throughout the Kootenays, offering gear repair and community engagement promoting outdoor gear circularity.
  • KORE is a collective of outdoor gear makers and product designers in the Kootenay region of British Columbia, and connects members to resources and services to support business growth and group marketing and promotions. Outdoor gear circularity is an important initiative in development by KORE.
  • Economic diversification embracing the mystique and magic of the Kootenay mountains, rivers and lakes is a perfect fit to match the people, place and products being inspired by the makers and creators living here.


Trees Not Tees

TreesNotTees.com

At Trees not Tees we work with event organisers to give participants the option of planting a tree rather than getting a piece of merch they never needed.

  • By choosing Trees Not Tees you are supporting nature restoration work here in the UK with The Future Forest Company as well as helping to reduce the millions of items that end up in landfill each year.
  • While we are UK based, we partner with races from all around the world to make a greener choice possible. Our trees are provided by our parent organisation, The Future Forest Company, who have 11 sites across Scotland and the north of England. Here our experts work actively to restore peatland, plant trees and wildflower meadows, and protect the habitats of endangered species.
  • We’re in a climate crisis. Yet the environmental cost of useless merch is massive. A cotton t-shirt requires the same amount of water that a person drinks in 2.5 years and creates over 2kg of eCO2. If it’s never even worn, all of those resources were spent for nothing. ‍ Equally, the benefit of planting a tree is huge, helping to fight climate change and protect biodiversity. What’s not to love?

What now?

Re-Action Collective