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Our latest articles

Rethink Rebrand

Re-Action: Rebranding in Action!

Rebranding outdoor wear that still has life in it has multiple benefits, environmental, economic and social. Find out more…

Why giving clothes to charity is causing more harm than good (and what you can do instead)

Accra, the coastal capital of Ghana, is home to one of the largest second hand clothing markets in the world. 60 containers of clothes (roughly 20 million items) donated to charity or put in clothing bins by people living in Europe, the US and Australia arrive there every week. An estimated 40% of garments are […]

Un-recyclable trainers

Trainer Life Survey

300 million pairs of trainers are thrown into landfill each year in the UK alone. To understand more about the issues people have with the shoes they use for running, hiking etc, The Green Runners have created a survey to gather data on your trainers.

Let’s make Second Hand September properly sustainable

Second Hand September is all about offering things we no longer need for donation or resale and buying second hand rather than new. Find out more about how Re-Action member, WhoSki.com is supporting the campaign.

Photo of a sewing machine, with ringed hand sewing green fabric

10,000 Repairs: A Citizen Science Project

The 10,000 repairs campaign is designed to keep kit in use in the wild where it belongs and save planetary resources to boot. But there is another reason to get involved. Gathering information about what you’re repairing will help us understand how we can make a bigger impact. Find out more…

A 'fix it' station

10,000 Repairs – Getting Kit Back Into The Wild

10 000 repairs is a campaign by Re-Action to encourage people worldwide to repair their existing outdoor clothing and equipment. Repairing reduces our need to continually produce new items which has a detrimental effect on the environment. It also keeps existing items in use and out of landfill.

What Makes a Re-Action Citizen?

Re-Action wants to give power back to the people and help develop a new generation of change-makers for a greener outdoor industry.

Why does the world need Re-Action?

Created by outdoor enthusiasts in the French Alps, Re-Action is helping local communities tackle climate change.

From a Linear to a Circular Economy for the Outdoor Industry – an Explainer

Why adopting a circular model makes sense for the outdoor industry

Re-Action Collective